New Microsoft Campaign is it to keep existing users?

As most people will be aware by now Microsoft has started a new campaign that seems to be having mixed feelings through the community, but the question is that are Microsoft looking at converting Mac users over or trying to keep their existing users?

The campaign directly attacks Apple, and this second instalment is no different to the first one. Where Lauren was asked to get a laptop for under a $1000, she was told she could keep whatever she could get under that price.

However I think the Apple advertisements are by far the best, Microsoft don't seem to have the some fun factor when it comes to advertisements..